As a business owner or manager, you have most likely heard of Business Intelligence. This term refers to the tools and techniques used to collect raw data related to a business, and turn it into useful, meaningful information utilised for business analysis and strategic purposes. Typically, this involves employing software to process large amounts of data from internal systems and external sources connected to a business. With the ever-increasing use of mobile devices, cloud computing and new ways of collecting data, businesses are overflowing with information. How do you know which data is important and relevant to your business, and how do you turn that data into information that can be used to your advantage?

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Using business intelligence can help you to identify business trends and new opportunities for growth, and maintain long term stability within a business. Other potential benefits of business intelligence include spotting potential business problems early, driving new revenues, optimising and expediting decision making processes, improving internal business processes, or gaining competitive advantage over your business rivals. But with so many different business intelligence tools out there, it’s hard to figure out which are the right ones for you and your business.

If you are new to business intelligence and you are looking for a solution to help you get the most from your business data, it is recommended you consider the following points:

  • Flexibility – Does the software integrate seamlessly with your existing business systems, applications and software across your business?
  • Mobility – Can you access your business intelligence to make quick decisions when you are away from a computer or the office?  
  • Simplicity – Can the software drive reporting without you needing to refer to your accountant, IT department or requiring special skills to use?
  • Design – Is the software set up for optimal ease of use? Is the interface tailored to meet your particular business needs?

Fortunately, Wink Reports is a business intelligence tool that addresses all these points. It is affordable, easy to use and mobile thanks to the cloud. It is able to integrate with multiple data sources, so implementation with your existing software and business systems is seamless and simple. And unlike other reporting tools, Wink Reports are designed in direct collaboration with the user so that they perfectly meet the needs of the business and the users they are created for.

To learn more about how Wink Reports can transform your raw data into intelligent, purposeful information that will benefit your business strategy and operations contact us now!