How Carbon Group used Wink to drive growth

Can cloud-based software make it rain on your business? We certainly believe that moving software services to the cloud delivers real solutions faster and more precisely to a business. Want to know how this can become a driver of growth for your business?

At Wink Reports, we’re passionate about using our software services to help businesses reach their full potential; we do this by offering real-time, customized reporting solutions through the cloud. And we’re not alone.

Wink partners, Carbon Group, successfully used the cloud as a major driver for their own business growth since they started operating in 2014. Three years later, the Australian Accounting Awards recognised Carbon Bookkeeping as the National Bookkeeping Firm of the Year 2017 for their forward-thinking growth strategy and their contribution to the accounting and bookkeeping industry. In such a short space of time, Carbon Group was able to achieve this high accolade by utilizing cloud accounting as a key component for growth, together with their expertise, personalized service and assistance to clients in achieving their business goals.

How cloud software helped growth

They started with just 13 employees. Carbon Group took to the cloud and used the software to expand their operations to over 70 people across Perth and Melbourne sites; and they plan to expand nationally in the future.

How Wink Reports helped

As Wink Reports became an increasingly popular tool for business owners and bookkeepers alike, our reporting dashboards used in conjunction with Xero in the cloud add-on ecosystem have become a major contributor to Carbon Group’s rapid growth.

Carbon Bookkeeping has been able to simplify business administration for their clients through their recommendation and implementation of premium cloud accounting solutions such as Xero. It’s made much quicker, easier work of data entry, even automating tasks in some cases, which enables Carbon’s bookkeepers to spend more time meeting with clients to offer strategic advice. 

A business-forward approach

If cloud accounting systems remove the need for double data entry, it relieves business owners from tedious administration work and frees their time to focus on achieving goals and growth.

Another example of Carbon Group’s forward-thinking approach to business is their fixed pricing model - it demonstrates a dedication to helping their clients succeed. From the point of signing up, clients can expect consistency and transparency in all their dealings with Carbon Group - they choose to focus on developing a mutually beneficial long-term relationship with their clients rather than merely seeking short-term financial outcomes. What’s especially cool is that clients aren’t afraid to pick up the phone to ask questions in fear of being billed for time. That sets the scene for fantastic relationships between the bookkeepers and their clients!

Ready to move your business ops into the cloud?

There’s a cloud software solution out there that’s just right for your business. Contact the cloud integrations team at Carbon Group now - discover for yourself how cloud accounting can maximize your business growth and learn which software will suit your needs best.

If you’re keen to unleash your full business potential, take advantage of our 30-day free trial and put Wink Reports to work.

How has data helped you move your business forward? Leave a comment to share your insights with other business owners.