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Why you need a Business Intelligence solution

You’ve probably heard of Business Intelligence and wondered what it’s all about. As a business owner or manager, it’s especially relevant to you and important to understand what it is and why your business needs it.

Defining BI

The term Business Intelligence (BI) refers to the tools and techniques used to collect raw data related to any business, and the process of turning that data into useful, meaningful information - business owners and managers can then use this information for analytical and strategic purposes.

Typically, there are large amounts of data from internal systems and external sources connected to a business. The use of mobile devices is ever-increasing, as is cloud computing and other new ways of collecting data. BI involves processing all this big data and employs software to do the job.

BI as a business solution

The questions that drive all your big business decisions are: How do you know which data is important and relevant to your planning; and how do you turn that data into information that serves your business?

The problems you need solving include being able to identify business trends and new opportunities for growth, and to maintain long-term stability within your business. Using business intelligence can solve that for you. Then there are other potential benefits:

  • spotting potential business problems early
  • driving new revenues
  • optimizing and expediting decision-making processes
  • improving internal business processes
  • gaining competitive advantage over your competitors

But with so many different business intelligence tools out there, it’s hard to figure out which ones are right for you.

If BI is a new concept to you and you’re looking for a solution to help you get the most from your business data, start your process of deciding on the winning solution for your business here.


Ask yourself if the software integrates seamlessly with your existing business systems, applications, and the software you use across your business. A BI solution has to be flexible and fit with what you have.


Ask yourself if you can access your business intelligence when you’re away from your computer or the office. A BI solution has to be mobile and enable you to make quick decisions on the fly.


Ask yourself if the software drives reporting without needing the special skills of data scientists, or for you to refer to your accountant or IT department to use it. A BI solution has to be simple so business owners can comfortably use it.


Ask yourself if the software user interface is tailored in such a way that it meets your particular business needs. A BI solution has to be set up to optimize your ease of use.

How Wink addresses your BI needs

Did you know that Wink Reports is a business intelligence tool? In fact, it addresses all the points listed above. Not only that, the system is affordable, easy to use and mobile, thanks to the cloud!

Using Wink Reports enables you to integrate with multiple data sources - it makes implementation with your existing software and business systems a seamless and simple process. And unlike with other reporting tools, it facilitates direct collaboration with users so that your reports perfectly meet your business needs and the purpose for which they are created.

Learn how to transform your raw data into smart, purposeful information that will support your business strategy and operations. Take advantage of our 30-day free trial and put Wink Reports to work for your business.

How has data helped you move your business forward? Leave a comment to share your insights with other business owners.

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